2016年11月23日 星期三

【生態旅遊講座】2016.12.22 外國人看台灣部落旅遊的價值





Travel to Indigenous Areas, Driver of Taiwan's Specialty Tourism 


Cheryl Robbins is a Taiwan Tourism Bureau-licensed English-language tour guide specializing in indigenous area tourism. As she has worked to promote Taiwan to Western markets, she has come to understand the obstacles and opportunities related to the international marketing of Taiwan's tourism.
In several countries, indigenous tourism is the driver of overall tourism, such as the US, Australia and New Zealand. There is no reason that Taiwan's indigenous area tourism cannot be the driver of specialty tourism in Taiwan, especially as many indigenous communities are located in areas of natural beauty, providing opportunities for both ecotourism and cultural tourism. 
Some overseas examples will be looked at to understand what Taiwan can learn, including what to do and not to do, in developing its indigenous area and specialty tourism. Very recently, indigenous communities in Taiwan have been working to take control of their own tourism, developing itineraries and training residents to serve as guides. This talk provides an overview of these efforts, as well as what is needed to successfully promote these efforts internationally. 

雪柔老師,1989年來到臺灣,自此踏入台灣原民世界而流連忘返,更取得英語導遊執照。她長期致力於推動西方人到台灣旅遊,尤其是原住民部落旅遊,深刻了解台灣觀光旅遊在國際市場的阻礙和機會。

在美國、澳大利亞和紐西蘭等國家,原住民部落是整體旅遊的主要推動力。當然台灣原住民部落也能驅動台灣的特色旅遊,尤其因為許多原住民部落多位於自然美景地區,為生態旅遊和文化旅遊提供了機會。
藉由國外的案例,了解台灣發展原住民部落旅遊該怎麼做。近年來,台灣的原住民部落一直努力經營發展部落旅遊,包括規劃行程和在地培訓等。雪柔老師將分享參與推動部落旅遊的經驗,以及未來如何進一步將部落旅遊推向國際化。

※ 講座為中文講授

【主講】 羅雪柔 (Cheryl Robbins),亞洲部落企業社
【時間】 105年12月22日(四) 晚上19:00-21:00
【地點】 臺北市信義路二段88號6樓 義美大樓六樓教室 (捷運東門站出口3)
【費用】 社團法人臺灣生態旅遊協會會員免費,非會員每人$200(現場繳交)

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